Thursday, August 23, 2012

How to attract a stylist...



On a few occasions lately I have really wanted to feature a fabulous product in an editorial spread, but the manufacturers and/or store owners just didn't get the benefit that this could be for their business.  So, rather than have a private whinge...I thought I'd so something constructive, and write this little guide for store owners, designers, producers and sales assistants, explaining what we interiors stylists and writers do, and how we can be of benefit to each other.  This guide is by no means exhaustive, but hopefully it will help get you started.

hx






Copyright: Heather Nette King.  Please do not reproduce without written authorisation from Heather Nette King.

10 comments:

  1. great read Heather, although is it possible for me to badger you more than I already do? probably not. Can I link to this in a post?

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    1. You? Badger me? As I recall, you have some rather incriminating drawings of mine. You own me, lol

      Link away, thanks Shannon.

      hx

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  2. Thank you so much for this, Heather - it is something I was thinking of as I own a vintage fabric business and wanted to loan them out for shoots etc. Thank you so much for the tips...cheers, Ness

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  3. This has been a great read! Thankyou for taking the time to share your knowledge. Do you have any extra tips for independent designer/crafters to get noticed by stylists? How is that relationship usually navigated? Thanks again :)

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    1. Hi Pippa,

      so glad it was helpful - please feel free to email me for any specifics, or give me a call next week. 0418 950920 pr heathernetteking@bigpond.com

      Kindest,
      H

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  4. Brilliant, I loved reading all your advice Heather. I'm absolutely gob-smacked at some of your true stories, how people can be so rude! I am so thrilled if anyone wants to use my products, it's hugely beneficial for business. Thanks again for sharing. x

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  5. Hi Heather,

    Thanks so much for sharing. Like Vic I'm gob-smacked by some of those true stories! Astonishing. Such a fab read & full of really valuable advice. Merci!!

    Cheers, Jen

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  6. Oh my goodness, I had no idea, Thats probably because I am in a country area of QLD. I must say though I treat everyone as tho they are someone who can help my business, as well as a precious customer. You just never know who may walk through that door of opportunity. I saw this link to your story on Facebook by the way. It was great advise too and I appreciate the time it would have taken to put this together !
    Miriam from mimmis in Foresthill, Queensland.

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  7. Hi Heather,
    Really interesting read, this is all the things I am currently working on.
    I am starting to contact influencers, such as stylists and photographers, plus magazines for editorial.
    I hear you about customers service, I think as small businesses this is one of the things we can offer!
    It seems that not all small businesses have learnt this yet, but when I venture into a retail space, I will be investing in training for staff to create a enjoyable environment for customers. I travel for the stores I love that give me good service.
    Anyway, just wanted to say thanks and may just contact you with details on my products :)
    Thanks
    Amy

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  8. Thanks Heather - a fabulous read. We own a children's boutique and are now ready to venture into 'this space'...so appreciate all your information. Sorry to hear you've had numerous poor retail experiences... we love what we do and I'd be shattered to think my staff would behave in that manner.

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